How to write an award winning application in 5 easy steps

Congratulations, you’ve decided to enter that award!! You have made the right decision, now for the fun bit!

You want to make your entry count, so how do you go about it, and stand out from all the other applications?


Here are our top 5 tips

1.  Answer the question

Actually – read the damn question first! Take time to think about what the question is really asking for, before answering.

This is a great time to stand back and evaluate yourself or your business (depending on who you’re applying for an award for!)

I was recently judging the Accounting Excellence Awards in London, and  one of the answers just said “to follow”. Guess how many marks they got?

2. Focus in on what makes you extraordinary

What makes you worthy of winning an award?

How do you go the extra mile, in relation to your award category?

If it were a client care award – how do you really wow your clients? For an employer award – why is your workplace the most amazing to work at?

Don’t just describe “doing your job”. This is not extraordinary.

3. Use bullet points and don’t waffle!

The judges will have a lot of entries to go through, so make yours stand out to them by being easy to read.

Bullet points also help you to stay on track and focussed, and stop you waffling.

You could also use numbered points if this is more relevant.

Don’t use vague statements that you can’t back up with stats, metrics and other evidence.

4. Don’t brag!

This never comes across well. State the facts, it’s up to the judges to decide whether you’re amazing enough to win the award.

Of course you want to tell the judges you’re amazing, but let that speak for itself through your facts, statistics and testimonials.

Which leads nicely to my final tip:

5. Use quantifiable evidence

Saving the most important step til last.

If you are stating something you’ve done well, the judges are not just going to take your word for it, you need to be able to back it up with evidence.

Again, make it easy for the judges. I once saw an application just providing a link to their Facebook page when asked to provide quantifiable evidence!

This could include:

  • Your business results and improvements (look at turnover, gross profit, net profit, and how this has improved)
  • Customer or staff testimonials
  • Google and Social Media Analytics
  • NPS score (Net Promoter Score)
  • Other awards

We wish you the very best of luck with your award entry!

If you win, you’re a finalist or neither of those, I do believe that entering awards is a hugely valuable opportunity to stand back and look at how far you’ve come. Have a look at my blog What’s the point of entering awards for more benefits of entering.

We’re super proud of all our Awards and I feel very honoured that this has led to two judging opportunities in 2019 for the Accounting Excellence Awards and the Herefordshire Business Awards.

The Herefordshire Business Awards 2019 are now open for applications! Go go go! You can apply online here.


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Kinder Pocock are an approachable cloud-savvy firm of accountants based in Herefordshire but supporting businesses on the move.

We specialise in Security/Technology, Design and Indie Hospitality businesses.


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