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Sharon Pocock FCCA

MD and Chief Innovator


I get a buzz out of helping our clients run their business, better, simpler or cheaper. I love finding out about a cloud or online solution which will take the hassle out of a client’s business. For me helping my clients is so much more than saving them tax, it’s about freeing them up to do more of what they love – whatever that may be, business or otherwise. 


Jo Russell MAAT

Client and Payroll Manager


I’m often the voice at the end of the phone for my clients. Need help with Xero? Concerned about a filing deadline? Have a general question about your tax return or payroll? It’s me that you will typically speak to or email. And, this is all part of the Kinder Pocock service. There’s no clock ticking or bill mounting up for me to sort out your day-to-day queries.


Kelly Virgo MAAT

Client CoOrdinator


As one of our clients you’ll be hearing from me regularly.  I’ll be the person who will be by your side as we get you set up on all our systems as a new client. Unlike other practices, I’ll normally phone you first before emailing whenever we need you to do something.  And that’s all part of the Kinder Pocock way.


And our Amazing Associates

Trudie Middleton MAAT

The Best Xero Bookkeeper we know!

07779 273348


I have been an accounting technician for more years than I wish to admit and have provided assistance and support to many clients.  Over the years I have experienced different types of business and a variety of environments and find each and every one interesting and enjoyable.


Kevin Morris Dip FA

Fern Financial Planning Ltd

01584 817272 | 07930 957759


I have built up a wealth of experience having started in financial services in 1994 and I’ve recently taken the bold step to set up my own IFA practice, Fern Financial Planning Ltd.    I’ve worked alongside Sharon and the Kinder Pocock team for the whole of my IFA life where we have helped many clients with their financial and tax planning needs.